From the monthly archives:

March 2009

Simply Donors No More and
Email is still the Killer App

March 30, 2009

Qui Diaz, Beth Kanter and Geoff Livingston, conducted a survey to see if there is a future in online fundraising.
Their conclusion is clear:
Tremendous Opportunity for Nonprofits
You can read Geoff Livingston’s report on the finding here.
What we are really learning from studies about online fundraising is this:
Online donors are not just donors
They are part of a [...]

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Kill the Mission Statement

March 23, 2009

Yes, that’s right, kill your organization’s mission statement. Instead, express your mission in three words—four if you have to. Guy Kawasaki calls this a mantra, as good a name as any.
You probably don’t remember your organization’s mission statement. If you do, you work for People for the American Way (don’t ask me why, but they [...]

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How to Keep Online Donors

March 18, 2009

Today’s New York Times article on first time online donors shows that we don’t know the most rudimentary thing about online donor cultivation. In the words of Tobias Smith, director of online communications at CARE,
“But how you get people to routinely give online is a nut no one has yet cracked.”
The article reported on one [...]

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Your Passion must run your Nonprofit

March 2, 2009

Refuse!
Don’t give in.
Don’t read the San Francisco Chronicle and get depressed. Too much depends on you and you have to be courageous, keep the faith and spread hope. You just don’t have a choice.
Yes, I am talking to all of you who are working for a nonprofit. The Chronicle suggests that 2010 is going to [...]

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