Katya Andresen writes that marketing needs to spur someone into action. Creating a message that doesn’t ask receivers to act in a particular way is rather pointless. This is huge, and one of the most important lessons one can take from her Nonprofit Marketing Blog (and she has many lessons to teach).

Don’t ever settle for getting someone’s attention. Channel attention into action if you want to change the world.

Of course, the immediate question is: How do we do that? That is what the people at Spitfire Strategies try to show. They recently published a study called “The Activation Point.” The report is freely available on their website. The Tipping Point: How Little Things Can Make a Big Difference describes the moment when action is leading to dramatic results. The Activation Point describes the moment when people start to take action.

So, action, go to their website, download and read the report. And then put their ideas into practice. Let me know what you think.

Technorati Tags: action, marketing, activation, tipping point

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