Category: Service

Persuade to act »

By niels on Sep 26, 2007 in Politics, Service, Genuine Culture | 0 Comments

Katya Andresen writes that marketing needs to spur someone into action. Creating a message that doesn’t ask receivers to act in a particular way is rather pointless. This is huge, and one of the most important lessons one can take from her Nonprofit Marketing Blog (and she has many lessons to teach).
Don’t ever settle for […]

Smug ranting does not a conversation make »

By niels on Sep 26, 2007 in Blog, Service, Genuine Culture | 1 Comment

I am deeply grateful to Brad Shorr for his review of the Cluetrain Manifesto. Like Brad, I acknowledge the importance of the Cluetrain message. Indeed, they have forgotten more about the internet than I will ever know. Yet, if the internet is about conversation, than in the conversation we can choose to make a contribution. […]

Make service your dream »

By niels on Sep 13, 2007 in Service | 0 Comments

There is a lot of talk these days about fulfilling your dreams. I think it is incredibly important that you live your life in the way that you want to, and not in the way that someone else wants to. The attention that the film and book <em>The Secret</em> has gotten and all the variations […]

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