There are days when I think the message is obvious and everybody understands it. But then you realize that is not true. Fundraisers will tell you that you are not raising money for your organization. You are raising money for your cause. I thought everybody knew that. But actions speak louder than words. And in […] Read more – ‘Stop Focussing on Your Organization!’.
I am offering you a free ten part email course that gives you what everybody ought to know about raising money online. You can sign up right here. I am sure you know that direct mail fundraisers have long ago figured out how to build long lasting relationships with donors and how to ask them […] Read more – ‘Introducing: the Future-is-Now Online Fundraising Ecourse’.
Yes, that’s right, kill your organization’s mission statement. Instead, express your mission in three words—four if you have to. Guy Kawasaki calls this a mantra, as good a name as any. You probably don’t remember your organization’s mission statement. If you do, you work for People for the American Way (don’t ask me why, but […] Read more – ‘Kill the Mission Statement’.
Today’s New York Times article on first time online donors shows that we don’t know the most rudimentary thing about online donor cultivation. In the words of Tobias Smith, director of online communications at CARE, “But how you get people to routinely give online is a nut no one has yet cracked.” The article reported […] Read more – ‘How to Keep Online Donors’.